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Lecture Three of the Media and Activism lecture series is now online. This week we conducted a Marxist analysis of media activism, exploring the relevancy of Marxist perspectives on the contemporary media environment. We analysed the 'corporate social responsibility' of Benetton's Institutional Campaigns, the culture jamming of Adbusters and Just Seeds, and, finally, the contemporary music environment.
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This week students were asked to design their activism campaigns. During the session, three groups of students presented their campaign designs. You can read more about these campaigns in the students' blogs:
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Promoting the independent musician Red Amber Green!
Raising awareness about the realities of people with disabilities
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Read about all students' activism campaigns as they develop on their blogs
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Just Seeds, Josh MacPhee, 'How many dead are too many?' poster
We conducted a visual Marxist analysis of Just Seeds activist artwork, asking how far this kind of activism is successful
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